Looking for ways to improve and increase Adsense CTR? If you
want to increase the money you make online with Google Adsense, there you
should definitely take note of some important Adsense placement tips to improve
CTR.
There are absolutely no doubts about it – Google Adsense is the
best way to earn money online in India, and around the world. By paying
attention to some important placement tips, it’s possible to significantly
increase the earnings potential from Adsense.
Many publishers aren’t able to make a lot of money online
through this platform for a variety of reasons besides low traffic. Ad
placement and presentation is an important criteria that affects the amount you
make online immensely. If you want to improve Adsense CTR you need to pay close
attention to these tips.
While many other factors together determine the money you will
make on the Internet, the click through rate, commonly abbreviated as CTR, is
definitely one of the most important. This phrase is a measurement of the
number of ad clicks that result from the ads that are displayed to visitors.
For example, if you have a blog with 1000 ad impressions per
day, a CTR of 2% means that 20 of your visitors clicked advertisements. Higher
your CTR, greater will be your earnings from Google Adsense.
As a publisher, you should try to increase the number and
improve the quality of the clicks you receive on your Google Ads to improve
your earnings. The best way to increase your online income is to adhere to some
fundamental Adsense placement tips that will increase your CTR dramatically in
most cases.
Increase Adsense CTRIf you follow some basic Adsense placement
tips you too can easily increase your Google Adsense CTR, which will then
increase the total amount of money you make online.
Always place the first
Adsense ad unit above the fold.
While most placement tips would tell you to place as many ad
units as possible above the fold, it’s important to state that this is best for
the first Adsense unit especially.
There are a number of reasons why you should place ads above the
fold. Following are some of the major reasons why you should place your first
ad above the fold:
The content at the top of your page will always load much faster
than the bottom. This ensures that your visitors are able to see Google ads the
moment your web page loads on their screens.
The first ad unit on every page receives the highest paying ads.
If you place your first ad unit at the exact place you get the highest CTR,
then you can undoubtedly increase your income tremendously.
No matter the layout, or the number of columns you have in your
website design, placing your first advertisement above the fold ensures that
your visitors don’t leave your site without at least looking at one ad.
Ad units to the left
receive higher CTR.
Users on the Internet instinctively focus their attention to the
left of their screens. When a user opens a new page, he/she immediately looks
to the top left – this is ideally where you should place your first Adsense
unit.
Since it also ensures that it’s above the fold, you can
comfortably expect this unit to become the highest paying ad across your site.
If you have a look at some leading blogs and websites on the Internet, you
would notice this theory in practice.
The Google Adsense heat map shows the best placement options for
Adsense units according to Google. Units placed above the fold to the left of
web pages perform far better than most other spots.
Add some white space
around your ads to improve their prominence.
Google Adsense placement heatmap
Most placement tips found online recommend keeping your text as
close to the ad as possible. However, this is definitely not recommended. Not
only can this be seen by the Google Adsense team as trying to manipulate users
into clicking ads, but it doesn’t serve your purpose as well.
You want your audience to pay some special attention to your
ads, but not enough to annoy them. Keep a little space surrounding your
advertising units, but don’t overdo it either. A 5-10 px margin is more than
enough white space to surround your Adsense units with.
First ad unit directly
under the headline.
This is definitely one of the best ad placements for Google
Adsense today. Most publishers today place at least one unit directly under the
headline, yet above the fold. Not only does this guarantee a high CTR in most
cases, it also ensures that your visitors click on the highest paying ads at
the same time.
A 336 X 280 large square has been shown to produce the best
results for most publishers. You should definitely try using this unit to
increase your earnings.
Many webmasters have found placing ads directly around keywords
to help improve the quality of advertisements delivered to visitors. By placing
your ads directly under the headline, you can also help improve the context of
the advertising that is delivered to your visitors by Google.
Place vertical ad
units in narrow columns.
If you have narrow columns incorporated into your site design,
then it’s definitely a good idea to place a wide skyscraper (160 X 600). These
units have been known to perform quite well.
Since they appear similar to navigation links, users tend to pay
more attention to them. Text ads have been known to work better than image ads
when it comes to vertical units.
Placing these tower advertisements to the left has been known to
drastically improve CTR in some cases. You should definitely try this placement
tip in case it can increase your Adsense CTR too.
Link units under
navigation bar will improve Adsense CTR.
Visitors will always look to your navigation bar if they are
searching for additional information on a particular subject. The placement of
a 728 X 15 link ad can really help you increase CTR.
Link units, given their ability to blend in with other links on
web pages, tend to have a higher CTR than image and text ads. However, these
units attract lower earnings because of many reasons, including the fact that
users have to actually click twice to get to an advertisement, and for you to
get paid.
Place ads in the
middle of content for long pages.
If you have really long pages on your site, then it’s a good
idea to place an ad in the center. This ensures that your visitors don’t
necessarily exit your site without at least looking at a few ads.
Also, since there is a good chance that whoever scrolls down
your page is actually reading through your content, which might very well result
in a click on any relevant advertising.
Places Adsense units
at the end of your content.
Once visitors are done with the current page, they look around
for more content to consume. By placing your Adsense ad at the end of your page
you’re showing your readers some related content in the form of advertisements.
If incorporated well, webmasters can make a lot of money through
this ad unit placed at the end of the content space. It can easily improve CTR
and earnings for many publishers.
Place Adsense only where
readers will look for additional related content.
Initially, most bloggers and webmasters try to spam their web
pages with excess advertising to increase their CTR. However, when it comes to
Google, it’s difficult to continue deriving benefits in the long term.
Eventually, it will be found that you’re artificially inciting a
high CTR, which in turn will definitely result in a lower CPC, and in some
cases, permanent ban from the Google Adsense program.
Your aim should be to make money online, and the best, most
sustainable way to do that is to ensure that you don’t get a large volume of
fraud clicks that don’t convert. Google monitors conversions very strictly, and
your entire earnings depends on this central fact. You need to keep this in
mind while trying to improve Adsense CTR.
Sites that convert better for advertisers will begin enjoying
better ads with a higher CPC and CPM rate. Those that convert badly
consistently, will forever receive low CPC advertisements, or will eventually
be restricted from the Adsense network.
Place text ads near
listings of additional resources on your site.
Placing some link units or text ads can really help increase
Adsense CTR dramatically. This shows visitors additional links where they can
learn more about the particular subject they’re already interested in.
Webmasters have experienced some great improvements in their CTR
with the placement of text units directly under listings of related articles,
categories, popular content, etc.
If you want to improve Adsense CTR then it is advised that you
pay close attention to all the tips mentioned above. These placement tips can
help you improve your online earnings dramatically.
While it is widely known that the placement of Google advertising
is an important factor to take into consideration with Adsense, how to maximize
CTR while still retaining high CPC advertisers isn’t as easy.
While you can choose to bury your page with advertising, it will
not help you make money online in the long run. If you want to earn money
online that is sustainable, then these placement tips are definitely a great
way to get started.
Remember, none of the tips mentioned above are set in stone.
Make it a point to experiment with your own site(s) using channels to maximize
your profits
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